A UX Audit:
Rethinking the
Marketing Center
Audit & UX Proposals
Challenge ↓
The Marketing Center was outdated — cluttered, confusing, and rarely used. The immediate need was to deliver an audit and concrete redesign proposals that would make the product meaningful again.
My Approach
The goal was to transform raw information into actionable insights. Rather than showing numbers without context, I focused on helping users interpret what those numbers mean for their brand and business. Example: Instead of simply reporting “1,000 website visits per week”, the redesigned experience would explain:
- What this means in market terms.
- Why it matters for their brand visibility.
- How it connects to concrete business outcomes.
This shift from data → insight was at the core of the redesign.
Research & Audit
To ground the proposals, I conducted a comparative audit:
- Reviewed 10+ competitors in the marketing and analytics space.
- Studied patterns from 1M+ users’ products, identifying what felt familiar and what created friction.
- Looked for opportunities where familiarity could reduce learning curves while still differentiating the product with clearer, insight-driven storytelling.
Proposal Snapshots
I had only two weeks to deliver redesign proposals. The work focused on clarity, hierarchy, and meaning:
- A redesigned dashboard that highlighted key insights over raw metrics.
- Visual patterns aligned with industry familiarity to lower cognitive load.
- Simplified navigation that grouped related insights together instead of scattering them
